PRIVACY POLICY

Limited Liability Company “Data Driven Lab”

What does this policy cover

Welcome to Retentioneering website, the online service of Limited Liability Company “Data Driven Lab” (“Retentioneering,” “Data Driven Lab,” “we,” or “us”). Our Privacy Policy explains how we collect, use, disclose, and protect information that applies to our Service, and your choices about the collection and use of your information.

This policy sets out how Data Driven Lab collects and uses the information that we collect about you when you use the Data Driven Lab services. This policy also explains the choices that you can make about the way that we use your information.

Information we collect and how we use it

We collect the following types of information about you:

We may ask for certain information such as a username, your first and last name, company, phone number and e-mail address when you fill out the form, or if you correspond with us. We may also retain any messages you send through the Service and may collect information you provide as feedback. We use this information to operate, maintain, and provide to you better Service. We may also use this information to correspond with you, and to address any issues you raise about the Service.

We may directly collect analytics data, or use third-party analytics tools, to help us measure traffic and usage trends for the Service. These tools collect information sent by your browser or mobile device, including the pages you visit and other information that assists us in improving the Service.

Cookies information

When you visit the Service, we may send one or more cookies — a small text file containing a string of alphanumeric characters — to your computer that uniquely identifies your browser and lets Data Driven Lab help you enhance your navigation through the site. A cookie may also convey information to us about how you use the Service (e.g., the pages you view, the links you click and other actions you take on the Service) and allow us to track your usage of the Service over time.

You can control or reset your cookies through your web browser, which will allow you to customize your cookie preferences and to refuse all cookies or to indicate when a cookie is being sent. However, some features of the Service may not function properly if the ability to accept cookies is disabled.

Log file information

Log file information is automatically reported by your browser or mobile device each time you access the Service. When you use our Service, our servers automatically record certain log file information. These server logs may include anonymous information such as your web request, Internet Protocol (“IP”) address, browser type, referring / exit pages and URLs, number of clicks and how you interact with links on the Service, domain names, landing pages, pages viewed, and other such information.

Clear gifs/web beacons information

When you use the Service, we may employ clear GIFs (also known as web beacons) and other tools which are used to anonymously track the online usage patterns of our Users. In addition, we may also use clear GIFs in HTML-based emails sent to our users to track which emails are opened and which links are clicked by recipients. This information allows for more accurate reporting and improvement of the Service.

How we use your information

• Providing you with the Service: We use the information that you provide us to provide better Service to you.
• For data analytics: We use information about you to help us improve the Data Driven Lab Service and our users’ experience, including by monitoring aggregate metrics such as total number of visitors, traffic, and demographic patterns.
• Customizing the Service for you: We use information you provide us and information about you to make sure that your use of the Service is customized to your needs.
• To communicate with you about the Service: We use your contact information to get in touch with you and to send communications about critical elements of the Service.
• To promote and drive engagement with the Data Driven Lab Service: We use your contact information to get in touch with you about news and offers relating to the Service that we think you would be interested in. We also use information we collect about you to make sure that you get the most relevant offers and promotions based on your use of the Service, and your preferences. You can opt-out of getting these communications as described below.
• For matters that we are required to use your information by law: Data Driven Lab will use or disclose your information where we reasonably believe that such action is necessary to (a) comply with the law and the reasonable requests of law enforcement; (b) to enforce our Terms of Use or to protect the security or integrity of our Service; and/or (c) to exercise or protect the rights, property, or personal safety of Data Driven Lab, our Users or others.

Legal bases for processing information under the GDPR (for users in the EEA)

For Data Driven Lab users in the European Economic Area (EEA) Data Driven Lab processes your information in accordance with European laws and regulations such as the General Data Protection Regulation (GDPR). The GDPR governs how Data Driven Lab may process your information, and the rights that EEA users have in relation to it. This means that Data Driven Lab will collect and use your information only where:

• We need it to provide you the Service and fulfil our obligations to you.
• It justified because of a legitimate interest such as for research and development or marketing the Service (but only where our legitimate interest isn’t overridden by your interest in protecting your data).
• You consent to us using your information in a certain way. It is necessary for compliance with our legal obligations.

If you have consented to our use of your information you may withdraw that consent at any time. Depending on the situation you can either withdraw your consent by emailing team@retentioneering.com, or through your account settings page. Where we are using your information because of a legitimate interest to do so, you have the right to object to that use. However, if you do so it may mean that it is not possible for you to continue using the Services.

Sharing your information

We will not rent or sell your information into third parties outside Data Driven Lab without your consent, except as noted in this section:

Who we may share your information with?

We may share your information with third-party service providers for the purpose of providing the Service to you and to facilitate Data Driven Lab’s interests, as outline above. Those service providers will only be provided with access to your information as is reasonably necessary for the purpose that Data Driven Lab has engaged the service provider, and we will require that such third parties comply with this Privacy Policy and any applicable laws.

Some of the third parties that Data Driven Lab may share your personal information with include providers who assist Data Driven Lab with functions such as:

• Customer support and customer management;
• Email services;
• Hosting and storage;
• Analytics.

Data Driven Lab may also share your information with third parties in certain circumstances, such as where:

• We are required to do so as a result of a court order, subpoena or other legal requirement;
• We believe that it is necessary to protect you or Data Driven Lab.

We may also aggregate or otherwise strip data of all personally identifying characteristics and may share that aggregated, anonymized data with third parties.

Keeping your information safe

We ensure the security of any personal information we hold by using secure data storage technologies and precise procedures in how we store, access and manage that information. Data Driven Lab cares about the security of your information and uses appropriate safeguards to preserve the integrity and security of all information collected through the Service. We seek to protect personal information with reasonable organizational, technological and physical safeguards commensurate to the sensitivity of the personal information. Although we take appropriate measures to safeguard your information, we cannot guarantee its absolute security. If you have reason to believe that your interaction with us is no longer secure, please immediately notify us by emailing team@retentioneering.com.

Compromise of information

In the event that any information under our control is compromised as a result of a breach of security, Data Driven Lab will take reasonable steps to investigate the situation and where appropriate, notify those individuals whose information may have been compromised and take other steps, in accordance with any applicable laws and regulations.

Rights in respect of your Information

The laws of some countries grant particular rights in respect of personal information. Users in those jurisdictions may have the right to:

• Request a copy of your information;
• Request that we correct inaccuracies relating to your information;
• Request that your information be deleted or that we restrict access to it;
• Request a structured electronic version of your information; and
• Object to our use of your information.

Should you wish to make a request in respect of your personal information please contact us at team@retentioneering.com.

In some circumstances Data Driven Lab may not be able to comply with a request that you make in respect of your personal data. For example, we may not be able to provide a copy of your information where it infringes on the rights of another User. We may also be required to retain certain information that you ask us to delete for various reasons, such as where there is a legal requirement to do so.

If we are unable to resolve your request, or if you are concerned about a potential violation, you may be entitled to report the issue or make a complaint to the data protection authority in your jurisdiction.

How long we keep your User Content

We retain personal information for as long as needed or permitted in light of the purpose(s) for which it was obtained and consistent with applicable law.

Links to other websites and services

We are not responsible for the practices employed by websites or services linked to or from the Service, including the information or content contained therein. Please remember that when you use a link to go from the Service to another website, our Privacy Policy does not apply to third-party websites or services. Your browsing and interaction on any third-party website or service, including those that have a link or advertisement on our website, are subject to that third party’s own rules and policies.

Changes to This Privacy Policy

We evaluate this privacy policy periodically in light of changing business practices, technology and legal requirements. As a result, it is updated from time to time. Any such changes will be posted on this page.

How to contact us

If you have any questions about this Privacy Policy or the Service, please contact us at team@retentioneering.com.

Effective date: 05.11. 2019